!['We're in a bumpy part of the ride' – Superdry founder on fashion's ups and downs | Superdry | The Guardian 'We're in a bumpy part of the ride' – Superdry founder on fashion's ups and downs | Superdry | The Guardian](https://i.guim.co.uk/img/media/c0d2e350a3d73287024cee14714127719f1acb9d/0_353_5366_3220/master/5366.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=3645087070c0c95eecdbd7003839f2a5)
'We're in a bumpy part of the ride' – Superdry founder on fashion's ups and downs | Superdry | The Guardian
![A close-up of Superdry branded clothing, as the owner of the Superdry brand bounced back from its autumn blues today after a strong Christmas driven by record online revenues and colder weather A close-up of Superdry branded clothing, as the owner of the Superdry brand bounced back from its autumn blues today after a strong Christmas driven by record online revenues and colder weather](https://c8.alamy.com/comp/G7KJKN/a-close-up-of-superdry-branded-clothing-as-the-owner-of-the-superdry-G7KJKN.jpg)
A close-up of Superdry branded clothing, as the owner of the Superdry brand bounced back from its autumn blues today after a strong Christmas driven by record online revenues and colder weather
![Superdry: The “Japanese” fashion brand that most Japanese people have never even heard of | SoraNews24 -Japan News- Superdry: The “Japanese” fashion brand that most Japanese people have never even heard of | SoraNews24 -Japan News-](https://soranews24.com/wp-content/uploads/sites/3/2015/11/top1.jpg?w=1200&h=630&crop=1)
Superdry: The “Japanese” fashion brand that most Japanese people have never even heard of | SoraNews24 -Japan News-
![Superdry Men's City Padded Parka Jacket Dark Grey / Stone Dark Grey - Size: XL | £149.99 | Cabot Circus Superdry Men's City Padded Parka Jacket Dark Grey / Stone Dark Grey - Size: XL | £149.99 | Cabot Circus](https://ik.imagekit.io/sqhmihmlh/https:/image1.superdry.com/static/images/optimised/upload9223368955666337207.jpg?ik-sdk-version=javascript-1.3.6&tr=c-limit%2Cw-500%2Ch-%2Cdefault+image-https%3A%2F%2Fik.imagekit.io%2Fsqhmihmlh%2Fmissing_image.jpg)